What I partner with senior leaders to shape communications strategy and guide execution as a part-time Head/Director of Communications for organizations that don’t need or can’t justify full-time leadership. I also work closely with internal and external teams to ensure the right incentives are in place so strategy translates into action.

Why it matters Many organizations start small then grow faster than their current communications strategy can take them. Clear, strategic messaging that synchs with evolving corporate objectives builds credibility and influence.

Who it’s for This model is best suited for startups and mid-sized organizations preparing for the next stage of growth, increased visibility or an IPO or acquisition.

What Smart people get stuck when pulled in many directions. They don’t lack ideas or motivation, but often are tangled in power dynamics, conflicting demands or timing. I ask the uncomfortable questions early to find hidden issues and priorities. Then provide one-on-one strategic communications counsel for individual senior leaders facing high-stakes decision-making pressure, increased visibility or complex internal and external expectations. We work together to sharpen leadership narratives and align communications with business priorities.

Why it matters Executives who communicate with clarity, confidence and credibility across audiences and channels to build credibility and influence among those who matter most.

Who it’s for This engagement is best suited for executives at startups, mid-sized or nonprofit organizations who are navigating growth, market expansion or need a strategic reset. This work is highly confidential and focuses on moments when leadership voice and judgment are under scrutiny.

What I provide project-based advisory that delivers a clear, durable messaging framework—including positioning, priority narratives, talking points, and content guidance. These work together to clarify positioning, support business objectives and ensure consistency across leadership, teams and stakeholder communications. This is strategic narrative work, not full-service PR or content production.

Why it matters Narratives rarely change outcomes. Behavior does. Strong messaging frameworks don’t just look cohesive on paper. They shape how teams and stakeholders think and act.

Who it’s for Project-based engagements work best for start-ups and mid-sized or large  organizations at the company or enterprise level, including product or service launches.

What I help leaders anticipate, prepare for and respond to reputational risk before it escalates into crisis. Through scenario planning and leadership consensus, organizations are equipped to respond calmly, credibly and decisively when issues arise.

Why it matters In moments of uncertainty, how leaders communicate shapes trust as much as the facts themselves. Clear assumptions, disciplined decision-making and timely, accurate communication protect credibility and preserve long-term reputation.

Who it’s for This service is best suited for startups, mid-sized, and large organizations, as well as nonprofits facing heightened scrutiny or complex stakeholder environments.

Strategic Campaigns & Thought Leadership

Introduce complex cybersecurity and AI technology in ways that customers, regulators, executives and the market understand and trust.

• Cyber Secure Your Boundaryless World: Zero-trust security framework verifies everything, trusts nothing (download ghostwritten thought leadership)
• Enterprise Modernization Campaign: A comprehensive launch of technology services for government agencies focused on digital transformation, customer and employee experience and risk management. Included messaging frameworks, video scripts, landing page copy, and thought leadership articles such as:
  1. AI’s Role in Modern Government: Work-in-progress is part of the digital journey
  2. Eliminate the “Time Tax” on Your Customers: Four strategies to modernize government service delivery
  3. Make the First Moments that Matter Memorable: Employee-friendly recruitment and onboarding digital experiences help governments compete for top talent
  4. Close the Gaps to Keep Employees Honest: Quick steps state government can take to help stop internal fraud
• Your Path to a Real-Time Enterprise: 3 ways to stay ahead of an ever-changing ERP roadmap (ghostwritten article contributed to CIO Review)

Alliance Partner Launches & Demos

Position complex collaborative technologies so markets understand what the software does and why it matters.

• KPMG & ServiceNow: Back to Baseline (messaging framework, video script, landing page)
• KPMG & ServiceNow: It’s time for GenAI (messaging framework, video script)
• KPMG & Google: Money management. Easier with Automation. A demonstration of how consumers use Google Home and “Ana” (early virtual assistant) to complete advanced financial transactions.

Industry Highlights

• Healthcare: Physician Burnout Extinguishes Physician Engagement (ghostwritten article contributed to Becker’s Hospital Review) & Transform Your Approach to Engaging with Health Care Professionals with KPMG (messaging framework, video script)
• Financial Services: 3 Ways to Attract and Keep Your Tech Workers (ghostwritten article contributed to Credit Union Times)
• Government: SEC Doubles Down on Cyber Risk Management Accountability: Four ways to avoid gambling with cyber risk disclosure (download ghostwritten thought leadership)
• Non-profit/Manufacturing Cross-Sector Campaign: Partnered with a non-profit, a global manufacturer and a creative team to shape and launch Make the Future, Connecting Girls to Manufacturing, a multi-channel campaign to attract more women to advanced manufacturing careers.