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CAROL BARREYRE

COMMUNICATION CONSULTANT

214.629.5157

EMAIL ME

 

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Clients

  • Aurum Technology (acquired by Fidelity National Financial)
  • Brooks & Associates Public Relations
  • Celanese
  • Cytron & Company
  • Dell Services
  • EcoView Homes
  • EDS (acquired by HP, now DXC Technology)
  • Elettore
  • Fiserv Credit Union Solutions (formerly IntegraSys)
  • Good News Girlz
  • Harmony School of Nature and Athletics
  • Hewlett Packard and HPE
  • Insight Marketing and Communications
  • KPMG LLP
  • Laswer Beauty Medical Spas
  • Mayo Clinic
  • Maxamine (acquired by Accenture)
  • MedSynergies (acquired by UnitedHealth’s Optum division)
  • Microsoft (Oil & Gas, Utilities and Manufacturing vertical business units)
  • National Alliance for Partnerships in Equity (NAPE)
  • PeopleAnswers (acquired by Infor)
  • Texas Instruments
  • The Women’s Museum, a Smithsonian Institution
  • Verizon Communications
  • Verizon Wireless
  • VHA (now Vizient)
  • Yamaha Unified Communications (formerly Revolabs)

Aurum Technology

Managed post-spin off public relations program leading up to acquisition. Created, managed and executed public relations strategy to raise early-stage company profile. Communications consulting services included developing and maintaining the public relations plan, media kit and messaging, developing and updating media and industry analyst lists, writing news releases, case studies and articles, and contacting media and industry analysts to generate interview opportunities. The strategy also included advising on other communications issues to generate media and analyst opportunities and coverage to reach community banking and business audiences.

Brooks & Associates Public Relations

Led media relations efforts for major agency client Microsoft for Oil & Gas and Utilities units; created messaging for Dell Services manufacturing unit.

 

 

Celanese

Extension of PR team helping manage media relations, online brand, and strategies for specific PR campaigns. Write client success stories, news releases, product brochures, stewardship reports, website copy and award entries. Serve as “rainmaker” to generate media coverage and speaking opportunities for top Celanese executives to reach the company’s target markets including automotive, pharmaceutical, high tech, consumer goods, and food and beverage manufacturers. Assist with traditional and social media outreach (Facebook, Twitter, blogs) and coverage measurement. Assisted in developing current corporate mission, vision and messaging, and completed social media measurement/analysis.

Cytron & Company

Assisted agency with media relations and writing.

Dell Services

Developed messaging for manufacturing business unit.

EcoView Homes

Worked with residential real estate developer, builder and art director to create brand for new eco-friendly homes. Wrote company messaging, plan for new home open house and consulted on website design and copy. 

EDS

Managed publicity for $50 million-plus client IT and applications outsourcing sales for 13 years for EDS and then for HP. This included tracking contract wins, writing news releases and working with account leadership to secure news release approvals. Managed public relations campaign for major new IT services client.

Elettore

Provided media relations consulting services for IT consulting firm client.

Fiserv Credit Union Solutions

Managed post spin off public relations campaign with media relations, speaking engagements, award nominations, and early social media presence leading up to and through the transition following the company’s acquisition by Fiserv.  

Good News Girlz

Managed PR campaign for Dallas-based organization intended to highlight good news related to food, fashion and travel to brighten Dallas women’s lives.

Harmony School of Nature and Athletics

Media Relations consulting services for school’s grand opening event and science fair.

HP

Managed publicity for $50 million-plus HP Enterprise Services contract signings including tracking sales pursuits in progress, researching deals to write news release and working with account managers on news release approvals.   

Insight Marketing and Communications

Worked with this marketing agency to create EDS success stories. Coordinated with agency as a part of the contract consulting arrangement with EDS for a portion of the seven-year relationship before HP acquired the company.

KPMG

Work closely with on-staff marketing, analyst/media relations teams and partners to manage specific technology services marketing programs. Develop and execute marketing and public relations strategies to launch new services and announce industry survey results internally and to external target audiences. Services include managing media and analyst relations, securing speaking engagements, managing webcasts, writing news releases, collateral, website copy, success stories and articles and managing specific events during large trade shows where KPMG exhibits. Services also include developing marketing themes for specific sets of services that are used in collateral, events and digital marketing and collateral development targeted to significant partners to boost sales of joint services. Manage freelance and on-staff creative team members on projects.

Laser Beauty Medical spas

Mayo Clinic

Worked with Mayo Clinic to manage North Texas-area public relations effort. As one of Mayo Clinic’s largest existing markets, the healthcare provider’s goal was to raise awareness of existing locations in Rochester, Minn., Jacksonville, Fla. and Phoenix Ar. among potential patients from North Texas.  Media coverage achieved in The Dallas Morning News and other regional news. 

Maxamine

Managed public relations campaign for website optimization and analytics company leading up to Accenture acquiring the company. The focus was on building brand awareness for Maxamine in the United States.

MedSynergies

Worked closely with on-staff marketing team to create, manage and execute public relations strategy to raise MedSynergies’ visibility leading up to United Health Group’s Optum division acquiring the company. Services included developing and maintaining the public relations plan, media kit, messaging and media list, securing speaking opportunities, seeking out and nominating executives for awards and public recognition, writing news releases, case studies and articles, and contacting media to generate interview opportunities. The strategy also included advising on other communications issues to secure media opportunities and coverage to reach hospital systems and large medical practices.

Microsoft

Working as a contractor to Brooks & Associates Public Relations for seven years, served as the account lead for Microsoft’s Oil and Gas and Utilities industry groups. Services included developing and implementing the two organizations’ public relations strategies including managing media relations with wire, business and industry trade media, authoring contributed articles, managing speaking engagements and media relations at industry conferences as well as doing joint publicity with Microsoft industry partners and clients including BP, AEP, Chevron, Halliburton, Intel and Schlumberger. Coverage achieved in major news publications including Wall Street Journal, AP, Reuters, Houston Chronicle, and many additional news outlets and trade publications.

PeopleAnswers

Created, managed and executed public relations strategy to raise early-stage company profile leading up to acquisition. Communications consulting services included developing and maintaining the public relations plan, media kit and messaging, developing and updating media and industry analyst lists, writing news releases, case studies and articles, and contacting media and industry analysts to generate interview opportunities. The strategy also included developing a foundation social media presence including a blog and advising on other communications issues to generate media and analyst opportunities and coverage to reach retail, hospitality, HR, technology and business audiences.

Revolabs

Collaborated with the art director to develop a company overview collateral piece targeting professional audio/visual and information technology leaders. Wrote and project managed the piece that highlights the Revolabs story, differentiators, major portfolio areas and success stories. New theme now reflected in company brand. Wrote copy for trade show booth and three banners that coordinate with company brochure. Wrote position article to help CIOs understand why sound matters when selecting A/V equipment. The article explores listening and comprehension issues people often have using conference equipment.

Texas Instruments

Created strategy and managed Take Our Daughters and Sons to Work Day for eight sites across the US for six years. The full-day events included activities and presentations to help kids understand what TI does and pique their interest in science, technology, engineering and math. Events attracted as many as 2000 children nation-wide with 500 at the corporate headquarters. Guest presenters and activity leaders included astronauts, meteorologists, scientists, celebrities who played scientists on TV and numerous TI employees. Also produced and directed a STEM-oriented video with Zoey 101 actress Erin Sanders as a part of the Take Our Daughters and Sons to Work Day event. Also managed an internal communication campaign for TI’s diversity initiative.

The Women's Museum

Managed the first annual Wine, Women & Shoes fundraiser in Dallas for the non-profit organization. Wine, Women & Shoes started as a series of three major events benefiting The Women’s Museum and is the brainchild of Elaine Honig, formerly of Napa Valley’s Honig Vineyard & Winery. The concept combines the culture of wine tasting with the fun and flair of shoe fashions as fundraisers for women’s organizations. The event series included a wine tasting/class, a luncheon and shoe fashion show and a series of private dinners over two days. This first event series netted more than $80,000, and The Women’s Museum continued hosting similar events annually for a few years.

Verizon Communications

Worked closely with Verizon Communications’ communication team to plan strategy, launch and communicate a new internal information technology cost initiative campaign called Save A Dime. The effort included growing use of digital workspaces for greater productivity. 

Verizon Wireless

Worked with Verizon Wireless via a small agency to launch its first smartphone to regional media. Secured on-camera product feature on North Texas major broadcast network newscast among other coverage.

VHA

Consulted over several years with VHA’s marketing team to write healthcare services marketing collateral, point-of-view and thought leadership articles, subject matter expert biographies and client success stories targeted to large hospital systems. Rewrote articles, reports and success stories based on new brand standards after after the company’s major rebranding effort.

Copyright © 2020 Carol Barreyre