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CAROL BARREYRE

COMMUNICATION CONSULTANT

214.629.5157

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Services

Leaders engage me when clarity matters most — during growth, change or periods of increased visibility. I work as a strategic partner, embedded when needed, as an advisor when appropriate, to help senior leaders navigate communication dilemmas that break playbooks when strategy is unclear, stakeholder pressure is high and reputations are fragile. Colleagues value my willingness to ask the tough questions and ability to quickly understand organizations, translate complex ideas into clear, compelling messaging, and get everyone on board.

My work typically begins by understanding the organization’s dynamics and pressures. From there, I help leaders clarify priorities, make sound communications decisions and translate strategy into messaging that aligns teams and builds trust with the stakeholders who matter most.

If you’re navigating change, I welcome a conversation.

Fractional communications leadership

What I partner with senior leaders to shape communications strategy and guide execution as a part-time Head/Director of Communications for organizations that don’t need or can’t justify full-time leadership. I also work closely with internal and external teams to ensure the right incentives are in place so strategy translates into action.

Why it matters Many organizations start small then grow faster than their current communications strategy can take them. Clear, strategic messaging that synchs with evolving corporate objectives builds credibility and influence.

Who it’s for This model is best suited for startups and mid-sized organizations preparing for the next stage of growth, increased visibility or an IPO or acquisition.

Executive communications advisory

What Smart people get stuck when pulled in many directions. They don’t lack ideas or motivation, but often are tangled in power dynamics, conflicting demands or timing. I ask the uncomfortable questions early to find hidden issues and priorities. Then provide one-on-one strategic communications counsel for individual senior leaders facing high-stakes decision-making pressure, increased visibility or complex internal and external expectations. We work together to sharpen leadership narratives and align communications with business priorities.

Why it matters Executives communicate with clarity, confidence, and credibility across audiences and channels.

Who it’s for This engagement is best suited for executives at startups, mid-sized, or nonprofit organizations who are navigating growth, market expansion or need a strategic reset. This work is highly confidential and focuses on moments when leadership voice and judgment are under scrutiny.

Organizational messaging and brand narrative

What I provide project-based advisory that delivers a clear, durable messaging framework—including positioning, priority narratives, talking points, and content guidance that clarify positioning, support business objectives, and ensure consistency across leadership, teams and stakeholder communications. This is strategic narrative work, not full-service PR or content production.

Why it matters Narratives rarely change outcomes. Behavior does. Strong messaging frameworks don’t just look cohesive on paper but shape how teams and stakeholders think and act.

Who it’s for Project-based engagements work best for start-ups and mid-sized or large  organizations at the company or enterprise level, including product or service launches.

Reputation, risk & crisis readiness

What I help leaders anticipate, prepare for and respond to reputational risk before it escalates into crisis. Through scenario planning and leadership consensus, organizations are equipped to respond calmly, credibly, and decisively when issues arise.

Why it matters In moments of uncertainty, how leaders communicate shapes trust as much as the facts themselves. Clear assumptions, disciplined decision-making, and timely, accurate communication protect credibility and preserve long-term reputation.

Who it’s for This service is best suited for startups, mid-sized, and large organizations, as well as nonprofits facing heightened scrutiny or complex stakeholder environments.

When leaders engage me
  • A founder preparing the organization and its leaders for the next stage of growth
  • A CEO navigating a strategic shift, merger or acquisition and needing to get consensus on leadership messaging
  • An executive team struggling with inconsistent narratives across investors, employees and external stakeholders
  • A communications function in transition requiring senior leadership without a full-time hire
  • An organization facing reputational risk or heightened scrutiny and needing calm, credible leadership communication

    Engagements are tailored to the organization’s needs and may be advisory, fractional, or project-based.

    Copyright © 2026 Carol Barreyre

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